lead_token |
Offer Token |
|
ac8afbb468fa4711a5c35f336acc814c |
string |
ac8afbb468fa4711a5c35f336acc814c |
|
|
Static Value:
ac8afbb468fa4711a5c35f336acc814c
|
caller_id |
Caller Number |
|
The lead's telephone number. |
string |
+17194451111 |
|
|
|
traffic_source_id |
Traffic Source ID |
|
Your traffic source ID. |
string |
9999 |
|
|
Static Value:
9999
|
children |
Number of Children |
|
The number of children the lead has |
integer |
39 |
|
|
|
children_ages |
Age of Children |
|
This is a string of the children's age separated by commas |
string |
Example |
|
|
|
height_in_inches |
Height in Inches |
|
The height in inches of the lead. |
integer |
83 |
36.0
|
96.0
|
|
weight |
Weight |
|
Weight (in pounds) |
integer |
43 |
50.0
|
700.0
|
|
smoker |
Smoker |
|
Does the Person Smoke |
string |
Example |
|
|
|
smoke_option |
Smoke Option |
|
|
string |
Example |
|
|
|
nicotine_frequency |
Nicotine Frequency |
|
How often is nicotine used? |
string |
Example |
|
|
|
medical_conditions |
Medical Conditions |
|
Any medical conditions known to the lead. |
string |
Example |
|
|
|
desired_policy_type |
Desired Policy Type |
|
The type of policy requested by the lead on the form |
string |
Example |
|
|
|
coverage_type |
Requested Coverage |
|
|
string |
Example |
|
|
|
insurance_amount_requested |
Amount Requested |
|
|
string |
Example |
|
|
|
currently_insured |
Currently Insured |
|
|
string |
yes |
|
|
|
insurance_company |
Insurance Company |
|
|
string |
Kaiser Permanente |
|
|
Name |
Value |
** Company Not Listed |
company_not_listed |
** Not Currently Insured |
not_currently_insured |
** Unknown |
unknown |
AARP |
AARP |
Aetna |
Aetna |
American Family Insurance |
American Family Insurance |
American National Insurance Company |
American National Insurance Company |
Amerigroup |
Amerigroup |
Anthem |
Anthem |
Bankers Life and Casualty |
Bankers Life and Casualty |
Blue Cross and Blue Shield Association |
Blue Cross and Blue Shield Association |
Cambia Health Solutions |
Cambia Health Solutions |
CareSource |
CareSource |
Centene Corporation |
Centene Corporation |
Cigna |
Cigna |
Conseco |
Conseco |
Coventry Health Care |
Coventry Health Care |
Delta Dental |
Delta Dental |
EmblemHealth |
EmblemHealth |
Fidelis Care |
Fidelis Care |
Fortis |
Fortis |
Geisinger |
Geisinger |
Golden Rule Insurance Company |
Golden Rule Insurance Company |
Group Health Cooperative |
Group Health Cooperative |
Group Health Incorporated |
Group Health Incorporated |
Harvard Pilgrim Health Care |
Harvard Pilgrim Health Care |
Health Net |
Health Net |
HealthMarkets |
HealthMarkets |
HealthPartners |
HealthPartners |
HealthSpring |
HealthSpring |
Highmark |
Highmark |
Horace Mann Educators Corporation |
Horace Mann Educators Corporation |
Humana |
Humana |
Independence Blue Cross |
Independence Blue Cross |
Kaiser Permanente |
Kaiser Permanente |
Kaleida Health |
Kaleida Health |
Liberty Medical |
Liberty Medical |
LifeWise Health Plan of Oregon |
LifeWise Health Plan of Oregon |
MEGA Life and Health Insurance |
MEGA Life and Health Insurance |
MassHealth |
MassHealth |
Medica |
Medica |
Medical Mutual of Ohio |
Medical Mutual of Ohio |
Molina Healthcare |
Molina Healthcare |
Mutual of Omaha |
Mutual of Omaha |
Oscar Health |
Oscar Health |
Oxford Health Plans |
Oxford Health Plans |
Premera Blue Cross |
Premera Blue Cross |
Principal Financial Group |
Principal Financial Group |
Shelter Insurance |
Shelter Insurance |
State Farm |
State Farm |
Thrivent Financial for Lutherans |
Thrivent Financial for Lutherans |
US Health Group |
US Health Group |
United American Insurance Company |
United American Insurance Company |
UnitedHealth Group |
UnitedHealth Group |
Unitrin |
Unitrin |
Universal American Corporation |
Universal American Corporation |
Vantage Health Plan |
Vantage Health Plan |
WellCare |
WellCare |
|
expiration_date |
Policy Expiration Date |
|
|
string |
Example |
|
|
|
years_insured |
Years With Insurance Company |
|
|
integer |
27 |
|
|
|
months_insured |
Months With Insurance Company |
|
|
integer |
40 |
|
|
|
years_insured_continuously |
Years Insured Continuous |
|
|
integer |
11 |
|
|
|
months_insured_continuously |
Months Insured Continuous |
|
|
string |
Example |
|
|
|
first_name |
First Name |
|
The First Name of the Lead |
string |
John |
|
|
|
last_name |
Last Name |
|
The Last Name of the Lead |
string |
Smith |
|
|
|
email |
Email Address |
|
The Email Address of the Lead |
string |
first-and-last-name@gmail.com |
|
|
|
address |
Address |
|
Address 1 for the Lead |
string |
123 Fake Street |
|
|
|
address2 |
Address2 |
|
Address 2 for the Lead |
string |
Example |
|
|
|
city |
City |
|
The City of the address for the lead |
string |
Boulder |
|
|
|
state |
State |
|
The state of the address for the lead |
string |
ID |
|
|
Name |
Value |
Alabama |
AL |
Alaska |
AK |
Arizona |
AZ |
Arkansas |
AR |
California |
CA |
Colorado |
CO |
Connecticut |
CT |
Delaware |
DE |
District Of Columbia |
DC |
Florida |
FL |
Georgia |
GA |
Hawaii |
HI |
Idaho |
ID |
Illinois |
IL |
Indiana |
IN |
Iowa |
IA |
Kansas |
KS |
Kentucky |
KY |
Louisiana |
LA |
Maine |
ME |
Maryland |
MD |
Massachusetts |
MA |
Michigan |
MI |
Minnesota |
MN |
Mississippi |
MS |
Missouri |
MO |
Montana |
MT |
Nebraska |
NE |
Nevada |
NV |
New Hampshire |
NH |
New Jersey |
NJ |
New Mexico |
NM |
New York |
NY |
North Carolina |
NC |
North Dakota |
ND |
Ohio |
OH |
Oklahoma |
OK |
Oregon |
OR |
Pennsylvania |
PA |
Rhode Island |
RI |
South Carolina |
SC |
South Dakota |
SD |
Tennessee |
TN |
Texas |
TX |
Utah |
UT |
Vermont |
VT |
Virginia |
VA |
Washington |
WA |
West Virginia |
WV |
Wisconsin |
WI |
Wyoming |
WY |
|
zip |
Zip |
|
The USA Zip Code of the address for the lead |
string |
Example |
|
|
|
alternate_phone |
Alternate Phone Number |
|
The 10 digits (no special characters) of the Alternate Phone Number |
integer |
76 |
2002000000.0
|
9999999999.0
|
|
dob |
Date of Birth from Traffic Source |
|
This is the Date of Birth as sent by the Traffic Source. This will be split into dob_mm, dob_dd, and dob_yyyy as the lead enters the system OR you may choose to send in the fields "dob_mm", "dob_dd", and "dob_yyyy" if your database has those as separate fields already as many CRMs do. The format for this date is YYYY-MM-DD |
string |
Example |
|
|
|
dob_mm |
Date of Birth Month |
|
This is the Month of the lead's date of birth. |
integer |
23 |
1.0
|
12.0
|
|
dob_dd |
Date of Birth Day |
|
This is the Day of the lead's date of birth. |
integer |
13 |
1.0
|
31.0
|
|
dob_yyyy |
Date of Birth Year |
|
This is the Year of the lead's date of birth. |
integer |
44 |
1900.0
|
2050.0
|
|
marital_status |
Marital Status |
|
What is the marital status of the lead |
string |
divorced |
|
|
Name |
Value |
Widowed |
widowed |
Separated |
separated |
Divorced |
divorced |
Married |
married |
Single |
single |
|
employment_status |
Employment Status |
|
The employment status of the lead |
string |
homemaker |
|
|
Name |
Value |
Employed |
employed |
Self Employed |
self_employed |
Unemployed |
unemployed |
Homemaker |
homemaker |
Retired |
retired |
Disabled |
disabled |
Separated |
separated |
|
gender |
Gender |
|
M/F to identify Male/Female. |
string |
M |
|
|
Name |
Value |
Female |
F |
Male |
M |
|
spoken_language |
Spoken Language |
|
What is the preferred language for this lead. |
string |
Tagalog |
|
|
Name |
Value |
English |
English |
Spanish |
Spanish |
Chinese |
Chinese |
Tagalog (Filipino) |
Tagalog |
Vietnamese |
Vietnamese |
French |
French |
Arabic |
Arabic |
Korean |
Korean |
Russian |
Russian |
German |
German |
|
best_time_to_contact |
Best Time to Contact |
|
The best time for the consumer to be contacted. |
string |
evening |
|
|
Name |
Value |
Anytime |
anytime |
Evening |
evening |
Afternoon |
afternoon |
Morning |
morning |
|
traffic_source_id |
Traffic Source ID |
|
This is the Traffic Source ID Assigned to you from your Account Executive. |
string |
9999 |
|
|
Static Value:
9999
|
sub_id |
Subid |
|
This is for custom tracking and is subid field. This should be used as the Affiliate ID on your system if you are an affiliate network. There are also custom subid1-5 you can use in s1-s5 fields. |
string |
Example |
|
|
|
s1 |
Subid 1 |
|
This is for custom tracking and is subid1 field. |
string |
Example |
|
|
|
s2 |
Subid 2 |
|
This is for custom tracking and is subid1 field. |
string |
Example |
|
|
|
s3 |
Subid 3 |
|
This is for custom tracking and is subid3 field. |
string |
Example |
|
|
|
s4 |
Subid 4 |
|
This is for custom tracking and is subid4 field. |
string |
Example |
|
|
|
s5 |
Subid 5 |
|
This is for custom tracking and is subid5 field. |
string |
Example |
|
|
|
lead_type |
Lead Type |
|
Option field to describe the type of lead this is. Co-Reg, Exclusive, Shared. |
string |
Example |
|
|
|
original_lead_submit_date |
Date Original Lead Submitted |
|
Original Date the consumer submitted the lead. Standard Format for such a field is YYYY-MM-DD HH:MM:SS. |
time |
2025-04-25 17:51:39 |
|
|
|
ip_address |
IP Address |
|
The IP Address where the form was filled out. |
string |
Example |
|
|
|
source_url |
Source URL |
|
Site where the original lead form was submitted |
string |
Example |
|
|
|
traffic_source_lead_id |
Traffic Source LeadID |
|
The LeadID on the Lead System of the Traffic Source. This can be used as the field to send a Call UUID from another system or a Lead ID from your CRM for post backs. |
string |
Example |
|
|
|
aged_data |
Aged Data |
|
When posting leads, if this is aged data send in the value of 'true' as it may affect how the lead is handled. |
boolean |
false |
|
|
|
jornaya_leadid |
Jornaya Lead ID from Website |
|
Jornaya LeadID generated at the website. |
string |
Example |
|
|
|
trusted_form_cert_url |
Trusted Form URL from Website |
|
Trusted Form URL from Website |
string |
Example |
|
|
|
tcpa_opt_in |
TCPA Opt In |
|
If the web form has TCPA wording (and preferably a checkbox to indicate they agree with the Terms of submitting a form), set this to true to indicate the lead has opted in to the TCPA Language on the form |
boolean |
false |
|
|
|
tcpa_optin_consent_language |
TCPA Opt In Consent Language |
|
This is the TCPA Opt In Language on the website where the form was filled out. Preferably, this is actually a hidden field on your form that will trap the TCPA wording at the time the form was submitted. NOTE: Jornaya does allow for that to be automatically trapped by using a form element with the id="leadid_tcpa_disclosure". |
string |
Example |
|
|
|
payment_method_available |
Payment Method Available |
|
Does the lead have a way to pay for the services being offered? |
boolean |
false |
|
|
|
monthly_affordable_payment_amount |
Monthly Affordable Payment Amount |
|
How much can the lead afford to make in monthly payments against a debt. |
integer |
68 |
|
|
|
jornaya_lead_id_agent |
Jornaya Lead ID from Agent |
|
This is the Jornaya Lead ID created as an agent interviews the lead. This is NOT the Jornaya Lead ID associated with the original website form submit. A 2nd Jornaya Lead ID is often required by industries like Solar when doing transfers. This can be sent to TD if an outside agent has generated it on their control center, or on TrackDrive using the Jornaya Token area of the script with this field name on the script anywhere. |
hidden |
value |
|
|
|
trusted_form_cert_url_agent |
Trusted Form URL from Agent |
|
This is the Trust Form Cert URL generated during the Agent Interview with the lead. Do NOT confuse this with the original Trusted Form Cert URL that would be trapped when the lead filled out the original form. Some industries like Solar require the Agent's Interview on a Web Based CRM to capture that session as well as the original lead submit. |
string |
Example |
|
|
|
traffic_source_data_list_id |
Traffic Source Data List ID |
|
This is the list_id from the traffic source's dialing system that they can pass along with a transfer to indicate which list the call was dialed from. |
string |
Example |
|
|
|
traffic_source_agent_id |
Traffic Source Agent ID |
|
This is the Agent's Internal ID on the system a call is being transferred from so that we can track who sent the call into TrackDrive |
string |
Example |
|
|
|
traffic_source_agent_name |
Traffic Source Agent Name |
|
This is the full name of the agent who transferred the call |
string |
Example |
|
|
|
traffic_source_agent_recording_url |
Traffic Source Agent Recording URL |
|
|
string |
Example |
|
|
|
ea_disposition |
External Agent Disposition |
|
This is the disposition an external agent (bot or human) can set on a call on the script of via API postback to set what they determined happened on a call. |
string |
Example |
|
|
|
media_type |
Media Type |
|
If you are contracting traffic to a traffic source, use the Media Type field to identify where they are advertising. |
string |
TikTok |
|
|
Name |
Value |
Google Ads |
Google Ads |
Facebook Lead Ads |
Facebook Lead Ads |
Twitter |
Twitter |
TikTok |
TikTok |
YouTube |
YouTube |
Instagram |
Instagram |
SnapChat |
SnapChat |
|
traffic_source_platform |
Traffic Source Platform |
|
What platform if any is this Traffic Source using. |
string |
Call Fire |
|
|
Name |
Value |
TrackDrive |
TrackDrive |
Call Box |
Call Box |
Call Fire |
Call Fire |
Call Rail |
Call Rail |
Call Source |
Call Source |
Call Tracking Metrics |
Call Tracking Metrics |
Convirza |
Convirza |
Convoso |
Convoso |
Invoca |
Invoca |
Marchex |
Marchex |
Phonexa |
Phonexa |
Retreaver |
Retreaver |
Ringba |
Ringba |
ViciDial |
ViciDial |
Vonage |
Vonage |
|
blueink_secured_leads_token |
Blue Ink Secured Leads Token |
|
This is a special token that if present on a lead will automatically PING Blue Ink to see if the lead can be called or not. It will also trigger updates to Blue Ink. The existence of this token on a lead requires no additional setup on TrackDrive to do the webhooks to Blue Ink to keep the lead in sync with their database. |
string |
968908503466600 |
|
|
|
voluum_cid |
Voluum CID |
|
When integrating to Voluum, this will be used to do Server to Server Postbacks using a global webhook. |
string |
Example |
|
|
|
gclid |
Google Click ID |
|
This token will track the Google Click ID needed to integrate to Google |
string |
Example |
|
|
|
fbeventid |
Facebook Event ID |
|
This token will be used to integrate with Facebook. |
string |
Example |
|
|
|
msclkid |
Microsoft Click ID |
|
This will be the Click ID used in integration to Microsoft |
string |
Example |
|
|
|
useragent |
User Agent |
|
This is the User Agent that can be populated at a landing page with simple coding. |
string |
Example |
|
|
|
retreaver_call_uuid |
Retreaver Call UUID |
|
The unique ID of a call from Retreaver used to postback to Reteaver. |
string |
Example |
|
|
|
retreaver_call_key |
Retreaver Call Key |
|
|
string |
Example |
|
|
|
ringba_call_uuid |
Ringba Call UUID |
|
The Unique Call ID from the Ringba System used to do Postbacks and other updates to a call. |
string |
Example |
|
|
|
has_ssi |
Has SSI |
|
|
boolean |
false |
|
|
|
has_medicaid |
Has Medicaid |
|
|
boolean |
true |
|
|
|
has_copay |
Has Copay |
|
|
boolean |
true |
|
|
|
has_government_benefits |
Government Benefits |
|
Does this person have Tricare or receive government benefits such as SSI or SSDI |
boolean |
true |
|
|
|
medicare_parts_a_b |
Medicare Parts A&B |
|
|
boolean |
true |
|
|
|
medicare_advantage_supplement |
Medicare Advantage or Supplement |
|
|
string |
supplement |
|
|
Name |
Value |
Advantage |
advantage |
Supplement |
supplement |
Unknown |
unknown |
|
permissiontrust_token |
PermissionTrust Token |
|
PermissionTrust Token is placed on forms either stand alone or right along with the Jornaya and Trusted Forms scripts. The script will only work on the domain the campaign has configured that the script is generated for, which will allow for TrackDrive to approve sites before allowing data to be dialed out and ensure data is compliant. Using the terms "permissible" to define other fields you want Permissionize to trap, it can also trap the TCPA wording and such at time of form submit. Permissionize is always FREE and will allow you to check if the Jornaya and Trusted Form Cert URLs are legit. TrackDrive will require by April 01, 2024 that all leads submitted for outbound calls can claim at your expense the Trusted Form Cert URL, Jornaya Lead ID, or that you have also placed the Permissionize Script on your forms, so that we can check the validity of data on pre-approved sites in order to dial data out on the TrackDrive platform.
TrackDrive will require the Caller ID (phone number) and Zip Code to be set to "permissible" on the forms so that we can validate the form data, and the zip code will help us build a data base of zip codes that match phone numbers. Any other data you have publishers make "permissible" is not for TrackDrive use for database, but can be used by you with the FREE Permissionize API that comes with the Permissionize account. |
string |
Example |
|
|
|