Contact Fields
The list of required and optional fields.
Field Name
Display Name
Required On Ping
Required On Post
Description
Format
Example Value
Low Range
High Range
Acceptable Values
traffic_source_id
Traffic Source ID
Your traffic source ID.
string
P1
caller_id
Caller Number
The lead's telephone number.
string
+17194451111
children
Number of Children
The number of children the lead has
integer
35
children_ages
Age of Children
This is a string of the children's age separated by commas
string
Example
height_in_inches
Height in Inches
The height in inches of the lead.
integer
60
36.0
96.0
weight
Weight
Weight (in pounds)
integer
62
50.0
700.0
smoker
Smoker
Does the Person Smoke
string
Example
smoke_option
Smoke Option
string
Example
nicotine_frequency
Nicotine Frequency
How often is nicotine used?
string
Example
medical_conditions
Medical Conditions
Any medical conditions known to the lead.
string
Example
desired_policy_type
Desired Policy Type
The type of policy requested by the lead on the form
string
Example
coverage_type
Requested Coverage
string
Example
insurance_amount_requested
Amount Requested
string
Example
currently_insured
Currently Insured
string
yes
Name
Value
No
no
Yes
yes
insurance_company
Insurance Company
string
CareSource
Name
Value
** Company Not Listed
company_not_listed
** Not Currently Insured
not_currently_insured
** Unknown
unknown
AARP
AARP
Aetna
Aetna
American Family Insurance
American Family Insurance
American National Insurance Company
American National Insurance Company
Amerigroup
Amerigroup
Anthem
Anthem
Bankers Life and Casualty
Bankers Life and Casualty
Blue Cross and Blue Shield Association
Blue Cross and Blue Shield Association
Cambia Health Solutions
Cambia Health Solutions
CareSource
CareSource
Centene Corporation
Centene Corporation
Cigna
Cigna
Conseco
Conseco
Coventry Health Care
Coventry Health Care
Delta Dental
Delta Dental
EmblemHealth
EmblemHealth
Fidelis Care
Fidelis Care
Fortis
Fortis
Geisinger
Geisinger
Golden Rule Insurance Company
Golden Rule Insurance Company
Group Health Cooperative
Group Health Cooperative
Group Health Incorporated
Group Health Incorporated
Harvard Pilgrim Health Care
Harvard Pilgrim Health Care
Health Net
Health Net
HealthMarkets
HealthMarkets
HealthPartners
HealthPartners
HealthSpring
HealthSpring
Highmark
Highmark
Horace Mann Educators Corporation
Horace Mann Educators Corporation
Humana
Humana
Independence Blue Cross
Independence Blue Cross
Kaiser Permanente
Kaiser Permanente
Kaleida Health
Kaleida Health
Liberty Medical
Liberty Medical
LifeWise Health Plan of Oregon
LifeWise Health Plan of Oregon
MEGA Life and Health Insurance
MEGA Life and Health Insurance
MassHealth
MassHealth
Medica
Medica
Medical Mutual of Ohio
Medical Mutual of Ohio
Molina Healthcare
Molina Healthcare
Mutual of Omaha
Mutual of Omaha
Oscar Health
Oscar Health
Oxford Health Plans
Oxford Health Plans
Premera Blue Cross
Premera Blue Cross
Principal Financial Group
Principal Financial Group
Shelter Insurance
Shelter Insurance
State Farm
State Farm
Thrivent Financial for Lutherans
Thrivent Financial for Lutherans
US Health Group
US Health Group
United American Insurance Company
United American Insurance Company
UnitedHealth Group
UnitedHealth Group
Unitrin
Unitrin
Universal American Corporation
Universal American Corporation
Vantage Health Plan
Vantage Health Plan
WellCare
WellCare
expiration_date
Policy Expiration Date
string
Example
years_insured
Years With Insurance Company
integer
75
months_insured
Months With Insurance Company
integer
57
years_insured_continuously
Years Insured Continuous
integer
14
months_insured_continuously
Months Insured Continuous
string
Example
first_name
First Name
The First Name of the Lead
string
John
last_name
Last Name
The Last Name of the Lead
string
Smith
email
Email Address
The Email Address of the Lead
string
first-and-last-name@gmail.com
address
Address
Address 1 for the Lead
string
123 Fake Street
address2
Address2
Address 2 for the Lead
string
Example
city
City
The City of the address for the lead
string
Boulder
state
State
The state of the address for the lead
string
MA
Name
Value
Alabama
AL
Alaska
AK
Arizona
AZ
Arkansas
AR
California
CA
Colorado
CO
Connecticut
CT
Delaware
DE
District Of Columbia
DC
Florida
FL
Georgia
GA
Hawaii
HI
Idaho
ID
Illinois
IL
Indiana
IN
Iowa
IA
Kansas
KS
Kentucky
KY
Louisiana
LA
Maine
ME
Maryland
MD
Massachusetts
MA
Michigan
MI
Minnesota
MN
Mississippi
MS
Missouri
MO
Montana
MT
Nebraska
NE
Nevada
NV
New Hampshire
NH
New Jersey
NJ
New Mexico
NM
New York
NY
North Carolina
NC
North Dakota
ND
Ohio
OH
Oklahoma
OK
Oregon
OR
Pennsylvania
PA
Rhode Island
RI
South Carolina
SC
South Dakota
SD
Tennessee
TN
Texas
TX
Utah
UT
Vermont
VT
Virginia
VA
Washington
WA
West Virginia
WV
Wisconsin
WI
Wyoming
WY
zip
Zip
The USA Zip Code of the address for the lead
string
Example
alternate_phone
Alternate Phone Number
The 10 digits (no special characters) of the Alternate Phone Number
integer
27
2002000000.0
9999999999.0
dob
Date of Birth from Traffic Source
This is the Date of Birth as sent by the Traffic Source. This will be split into dob_mm, dob_dd, and dob_yyyy as the lead enters the system OR you may choose to send in the fields "dob_mm", "dob_dd", and "dob_yyyy" if your database has those as separate fields already as many CRMs do. The format for this date is YYYY-MM-DD
string
Example
dob_mm
Date of Birth Month
This is the Month of the lead's date of birth.
integer
49
1.0
12.0
dob_dd
Date of Birth Day
This is the Day of the lead's date of birth.
integer
82
1.0
31.0
dob_yyyy
Date of Birth Year
This is the Year of the lead's date of birth.
integer
78
1900.0
2050.0
marital_status
Marital Status
What is the marital status of the lead
string
separated
Name
Value
Widowed
widowed
Separated
separated
Divorced
divorced
Married
married
Single
single
employment_status
Employment Status
The employment status of the lead
string
homemaker
Name
Value
Employed
employed
Self Employed
self_employed
Unemployed
unemployed
Homemaker
homemaker
Retired
retired
Disabled
disabled
Separated
separated
gender
Gender
M/F to identify Male/Female.
string
M
Name
Value
Female
F
Male
M
spoken_language
Spoken Language
What is the preferred language for this lead.
string
Vietnamese
Name
Value
English
English
Spanish
Spanish
Chinese
Chinese
Tagalog (Filipino)
Tagalog
Vietnamese
Vietnamese
French
French
Arabic
Arabic
Korean
Korean
Russian
Russian
German
German
best_time_to_contact
Best Time to Contact
The best time for the consumer to be contacted.
string
morning
Name
Value
Anytime
anytime
Evening
evening
Afternoon
afternoon
Morning
morning
traffic_source_id
Traffic Source ID
This is the Traffic Source ID Assigned to you from your Account Executive.
string
P1
sub_id
Subid
This is for custom tracking and is subid field. This should be used as the Affiliate ID on your system if you are an affiliate network. There are also custom subid1-5 you can use in s1-s5 fields.
string
Example
s1
Subid 1
This is for custom tracking and is subid1 field.
string
Example
s2
Subid 2
This is for custom tracking and is subid1 field.
string
Example
s3
Subid 3
This is for custom tracking and is subid3 field.
string
Example
s4
Subid 4
This is for custom tracking and is subid4 field.
string
Example
s5
Subid 5
This is for custom tracking and is subid5 field.
string
Example
lead_type
Lead Type
Option field to describe the type of lead this is. Co-Reg, Exclusive, Shared.
string
Example
original_lead_submit_date
Date Original Lead Submitted
Original Date the consumer submitted the lead. Standard Format for such a field is YYYY-MM-DD HH:MM:SS.
time
2025-05-12 08:00:04
ip_address
IP Address
The IP Address where the form was filled out.
string
Example
source_url
Source URL
Site where the original lead form was submitted
string
Example
traffic_source_lead_id
Traffic Source LeadID
The LeadID on the Lead System of the Traffic Source. This can be used as the field to send a Call UUID from another system or a Lead ID from your CRM for post backs.
string
Example
aged_data
Aged Data
When posting leads, if this is aged data send in the value of 'true' as it may affect how the lead is handled.
boolean
false
jornaya_leadid
Jornaya Lead ID from Website
Jornaya LeadID generated at the website.
string
Example
trusted_form_cert_url
Trusted Form URL from Website
Trusted Form URL from Website
string
Example
tcpa_opt_in
TCPA Opt In
If the web form has TCPA wording (and preferably a checkbox to indicate they agree with the Terms of submitting a form), set this to true to indicate the lead has opted in to the TCPA Language on the form
boolean
false
tcpa_optin_consent_language
TCPA Opt In Consent Language
This is the TCPA Opt In Language on the website where the form was filled out. Preferably, this is actually a hidden field on your form that will trap the TCPA wording at the time the form was submitted. NOTE: Jornaya does allow for that to be automatically trapped by using a form element with the id="leadid_tcpa_disclosure".
string
Example
payment_method_available
Payment Method Available
Does the lead have a way to pay for the services being offered?
boolean
true
monthly_affordable_payment_amount
Monthly Affordable Payment Amount
How much can the lead afford to make in monthly payments against a debt.
integer
75
jornaya_lead_id_agent
Jornaya Lead ID from Agent
This is the Jornaya Lead ID created as an agent interviews the lead. This is NOT the Jornaya Lead ID associated with the original website form submit. A 2nd Jornaya Lead ID is often required by industries like Solar when doing transfers. This can be sent to TD if an outside agent has generated it on their control center, or on TrackDrive using the Jornaya Token area of the script with this field name on the script anywhere.
hidden
value
trusted_form_cert_url_agent
Trusted Form URL from Agent
This is the Trust Form Cert URL generated during the Agent Interview with the lead. Do NOT confuse this with the original Trusted Form Cert URL that would be trapped when the lead filled out the original form. Some industries like Solar require the Agent's Interview on a Web Based CRM to capture that session as well as the original lead submit.
string
Example
traffic_source_data_list_id
Traffic Source Data List ID
This is the list_id from the traffic source's dialing system that they can pass along with a transfer to indicate which list the call was dialed from.
string
Example
traffic_source_agent_id
Traffic Source Agent ID
This is the Agent's Internal ID on the system a call is being transferred from so that we can track who sent the call into TrackDrive
string
Example
traffic_source_agent_name
Traffic Source Agent Name
This is the full name of the agent who transferred the call
string
Example
traffic_source_agent_recording_url
Traffic Source Agent Recording URL
string
Example
ea_disposition
External Agent Disposition
This is the disposition an external agent (bot or human) can set on a call on the script of via API postback to set what they determined happened on a call.
string
Example
media_type
Media Type
If you are contracting traffic to a traffic source, use the Media Type field to identify where they are advertising.
string
Google Ads
Name
Value
Google Ads
Google Ads
Facebook Lead Ads
Facebook Lead Ads
Twitter
Twitter
TikTok
TikTok
YouTube
YouTube
Instagram
Instagram
SnapChat
SnapChat
traffic_source_platform
Traffic Source Platform
What platform if any is this Traffic Source using.
string
Retreaver
Name
Value
TrackDrive
TrackDrive
Call Box
Call Box
Call Fire
Call Fire
Call Rail
Call Rail
Call Source
Call Source
Call Tracking Metrics
Call Tracking Metrics
Convirza
Convirza
Convoso
Convoso
Invoca
Invoca
Marchex
Marchex
Phonexa
Phonexa
Retreaver
Retreaver
Ringba
Ringba
ViciDial
ViciDial
Vonage
Vonage
blueink_secured_leads_token
Blue Ink Secured Leads Token
This is a special token that if present on a lead will automatically PING Blue Ink to see if the lead can be called or not. It will also trigger updates to Blue Ink. The existence of this token on a lead requires no additional setup on TrackDrive to do the webhooks to Blue Ink to keep the lead in sync with their database.
string
968908503466600
voluum_cid
Voluum CID
When integrating to Voluum, this will be used to do Server to Server Postbacks using a global webhook.
string
Example
gclid
Google Click ID
This token will track the Google Click ID needed to integrate to Google
string
Example
fbeventid
Facebook Event ID
This token will be used to integrate with Facebook.
string
Example
msclkid
Microsoft Click ID
This will be the Click ID used in integration to Microsoft
string
Example
useragent
User Agent
This is the User Agent that can be populated at a landing page with simple coding.
string
Example
retreaver_call_uuid
Retreaver Call UUID
The unique ID of a call from Retreaver used to postback to Reteaver.
string
Example
retreaver_call_key
Retreaver Call Key
string
Example
ringba_call_uuid
Ringba Call UUID
The Unique Call ID from the Ringba System used to do Postbacks and other updates to a call.
string
Example
has_ssi
Has SSI
boolean
false
has_medicaid
Has Medicaid
boolean
false
has_copay
Has Copay
boolean
false
has_government_benefits
Government Benefits
Does this person have Tricare or receive government benefits such as SSI or SSDI
boolean
true
medicare_parts_a_b
Medicare Parts A&B
boolean
true
medicare_advantage_supplement
Medicare Advantage or Supplement
string
unknown
Name
Value
Advantage
advantage
Supplement
supplement
Unknown
unknown
permissiontrust_token
PermissionTrust Token
PermissionTrust Token is placed on forms either stand alone or right along with the Jornaya and Trusted Forms scripts. The script will only work on the domain the campaign has configured that the script is generated for, which will allow for TrackDrive to approve sites before allowing data to be dialed out and ensure data is compliant. Using the terms "permissible" to define other fields you want Permissionize to trap, it can also trap the TCPA wording and such at time of form submit. Permissionize is always FREE and will allow you to check if the Jornaya and Trusted Form Cert URLs are legit. TrackDrive will require by April 01, 2024 that all leads submitted for outbound calls can claim at your expense the Trusted Form Cert URL, Jornaya Lead ID, or that you have also placed the Permissionize Script on your forms, so that we can check the validity of data on pre-approved sites in order to dial data out on the TrackDrive platform.
TrackDrive will require the Caller ID (phone number) and Zip Code to be set to "permissible" on the forms so that we can validate the form data, and the zip code will help us build a data base of zip codes that match phone numbers. Any other data you have publishers make "permissible" is not for TrackDrive use for database, but can be used by you with the FREE Permissionize API that comes with the Permissionize account.
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